Kaleidos Gifted Highlighter & PR Box
2021 Kaleidos Packaging DesignGifted Highlighter is the latest addition to the Kaleidos Space Age Highlighter collection. The brand envisions packaging that embodies a flash of genius and super glow. To capture this, I designed a graphic on the lid symbolizing activity in K-shaped brain neurons, enhanced with flash technology.
For the PR box, I drew inspiration from an encyclopedia, presenting the entire collection alongside an anatomical illustration of this new highlighter.