Yimeng ZhangBranding & Package Designer in NYC & Shanghai







Kaleidos Contour
2022
Kaleidos
Packaging Design
Kaleidos aimed to create an iconic contour, drawing inspiration from its logo’s distinctive raised angle and the ‘K’ shape to form a unique, recognizable outline. The graphic design follows this contour, incorporating a 3D ‘K’ for added depth and dimension. Additionally, the groove serves as a functional opening mechanism, enhancing usability. The packaging is crafted from sustainable tinplate, aligning with the brand’s commitment to eco-conscious design.



Photos credit to Kaleidos


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